Full-line solution

Mermaid delivers a full-line digital signage solution to Rygge and Torp Taxfree shops
Mermaid has signed an agreement with ARG - the company behind the Taxfree shops in Rygge and Torp airports in Norway for delivery of a complete instore TV solution. ARG has chosen a three-channel solution with 40 "LCD monitors placed in the Taxfree shops. The screens will be strategically placed in the entrance, on specific campaign locations and near the cash registers. The solution represents a full-line solution including screens, hardware, software and tailored content.

Thomas Ekvoll, ARG Shop Manager Taxfree Norway explains:
"We want to target customers in our shops with offers in a dynamic fashion, and with the digital signage solution from Mermaid, we can do exactly this!"
Airports and Taxfree areas are ideal for multiple digital signage channels
Experience shows that the average customer spends about 8-10 minutes in a Taxfree shop. During this period the customer needs to be exposed to the same message at least 4-5 times to create an optimal marketing effect. The spots shown on the screens must inspire customers to purchase goods or at least ask the staff for further advice and information. Mermaid's consulting team will assist in creating the required playlists for each channel. As Mermaid's digital signage makes it easy to differentiate the three channels with different content and length, the shops will be able to improve their instore communication considerably.

Due to the expectation of a large increase in traffic in the Torp airport, the Taxfree Department will expand considerably in the near future, which will lead to further investment in instore TV, according to Thomas Ekvoll, ARG Shop Manager Taxfree Norway.

More info:
Geir Berntsen
Managing Director Norway
GEB@mermaid.no
Mobile: +47 414 222 54