TV commercials for Skousen

Mermaid goes on national TV with TV commercials produced for Skousen
Mermaid has signed a three-year contract with Skousen, one of the Denmark’s leading retailers in the domestic appliances market. Within recent years, Skousen has become one of the most prominent names within Danish TV commercials, through which the company has gained great recognition. As a result, Skousen perceives its TV-commercials a crucial tool in the task of continuously strengthening the company’s brand.

Due to Mermaid’s experience and know-how within the production of retail commercials, the company is considered capable of recognising and reinforcing Skousen’s high level of brand awareness. Mermaid has therefore been asked to produce the content of Skousen’s national TV commercials for the next three years. 

The agreement signed also defines Mermaid as the key partner in Skousen’s new instore TV strategy, in which all of Skousen’s 38 shops will be involved. For that reason Mermaid will become Skousen’s total supplier of all hardware and software, and will also maintain all surveillance services. Lastly, Mermaid will act as full content supplier.

Skousen has more than 50 years’ experience within the domestic appliances industry, and is one of the absolute key players within the Danish domestic appliances market.