Mermaid Sweden AB provide Fast Food chains with Digital Signage systems

During the fall of 2010, Mermaid Sweden AB has received a number of orders within Digital Signage. These will be launched continuously during the remainder of the year as well as in 2011.

Sandy’s, ”A healthy and fresh alternative to traditional fast food”, a sandwich and coffee chain, has installed digital menus. Additionally, a flagship store will
open shortly on Kungsgatan in Stockholm. The majority of Sandy’s rollout will take place during 2011.

Tasty Thai, ”Fresh authentic healthy Thai fast food”, have installed digital menus in their restaurants in Sweden. Further restaurants will be added in 2011.

Taco bar, ”A small piece of Mexico”, have been working with digital menus during the last 3 years and will expand the number of restaurants next year.

Serrano, ”Fresh and Healthy Mexican  Fast Food”, currently has digital menus in place, in 3 restaurants, and is continuing to expand.

Mermaid is providing all of these restaurants with media players, screens, content design, -production and administration of the digital menus.

Burger King, ”Taste is King”, is using Mermaid’s digital menu system in around 100 restaurants in Sweden and Denmark. Burger King displays animated menus which contain some movement and effects. Mermaid takes care of the administration of the over 600 screens in Burger King’s restaurants, as well as Burger King TV and Burger King Radio.

Digital menus make it possible to create attractive presentations with images and video which can be updated quickly and hassle-free. This enables the restaurants to cost efficiently initiate fresh campaigns at a moment’s notice  

Content will include entertainment for passengers (news, small movies, games), information about the next stop, campaigns from Midttrafik, etc. When travelers are not using the interactive screen, publicity will be shown.