MERMAID TAKES SUBURBAN COPENHAGEN INTO A DIGITAL INFORMATION-ORBIT

By implementing digital information screens in the townscape the city of Albertslund must be considered to be a pioneer in terms of modern citizen information. 

A vision to bring the local community closer to the citizens formed a partnership between the municipality of Albertslund and the local newspaper ‘Albertslund Posten’ back in 2009. Subsequently two information screens were implemented in the townscape – and with great success. On that basis, both parties will create an even larger digital communication platform by implementing additionally five 42” digital screens - in places with lots of people traffic. 

As the leading supplier of digital signage in Scandinavia, Mermaid has been defined as the key partner for this digital signage strategy of Albertslund. Mermaid has been signed to deliver the screens and additional hardware and software – within this year. Additionally, Mermaid will also operate the network. 

This digital communication platform is unique in Denmark, as it combines spots of local news, local politics, association activities and local advertisements.