BUSSES, TRAINS AND FERRIES

Imagine a commuter spending hours in a bus or train every day, or perhaps a tourist intending to visit a certain location/attraction for the first time. Both expect easy access to relevant information and are highly susceptible to the messages you wish to convey. You may wish to inform passengers of the bus’s/train’s destination, journey details, expected time of arrival or other general traffic-related information. Certain messages can be conveyed automatically – such as information about the next stop.

Such messages can be combined with entertainment, news or commercial messages from yourself, your collaborators or suppliers, or other relevant advertisers.

Integrating Mermaid’s solution with existing hardware or software is also an option. You can enable your passengers to spend their transportation time surfing the web, reading news online or reading the latest Facebook updates posted by their friends – all via a 3G / WiFi solution with built-in cache, meaning that the most frequently visited sites are updated in a matter of seconds. The end result is a satisfied customer that feels both entertained and well-informed and is likely to choose the same means of transportation again.